Divots!

I once had a gentleman for a lesson, in his 70’s, who used to play off a 9 handicap but has crept up and up as he has matured in years to a 19 handicap. You can imagine he was a tad annoyed about creeping ever closer to the 20’s seeing as he was a former single figure golfer, something only a small percentage of golfers ever achieve.

It was his first lesson and, before we started, I asked him, as I do with all golfers on their first lesson, what they want to get from their game and what have they been working on, if anything, this past few rounds or practise sessions.

This guy was very honest. He said he watches a lot of golf, especially the PGA Tour, with lush fairways and quick greens. He had noticed something very striking in all the time he’d been watching the best players in the world in action. He noticed they took HUGE divots! Even some taking divots with their fairway woods and hybrid clubs. Now, I bet you know what he was trying to do in his game? Yep, he tried to take as big a divot as the pros on the TV.

‘But why is that a bad thing this guy tried to do that?’ I hear you say. Well, first of all, here was a man  who predominantly cut across the ball and hit slices, played on fairly soft courses, especially in the winter, and he was trying to hit DOWN on the ball to an extreme effect to emulate those tour professionals and take big divots to help, what he thought, enabled him to play better golf and reach that level he had before.

Unfortunately, the tactic was not working for him and he was getting frustrated with his game and, quite literally, was hacking up the course taking divots the size of a small country with the ball going barely 30 yards.

Our first session took place on the golf course on a rather damp day, the kind this player didn’t like for obvious reasons. What did he do down the first hole? First 4 shots were heavy, huge great divots with him hitting very much down on the ball, attempting to copy the worlds best.

Now for me this was an easy one. No need for technical instruction, no need for mechanics or endless amounts of time needed to spend out on the practice area. I simply said to him, ‘brush the turf, feel as though you’re taking the top layer of grass off and hardly touching the soil underneath’. This idea was completely alien to him! ‘Well hang on, why do the pros take big divots?’ he asked me. I explained to him that because they generate lots of club speed and create a consistently good angle of attack (approx. 4 degrees down with a short iron) they are able to make that ball then turf contact. When (with all due respect to him) 70 plus year olds don’t generate the same club speed and when they hit excessively down on the ball (approx. 8 to 10 degrees down) you get the turf ball contact that so many amateur golfers dread, watching the ball trickle 10 yards in front when they had 120 to go.

I allowed him to hit a few shots from the fairway to practise this new theory, whilst I could see him still thinking I was mad for telling him something that he thought was completely wrong and against the grain!

And, after 5 in a row that were the 5 sweetest shots he had struck in a long time, the penny dropped for him! It was like a miracle had occurred, a eureka moment as   I like to describe it! He simply had to feel the club bruising the turf. He didn’t have to take massive chunks

out the ground to be able to play his best golf, he barely had to touch the turf to get the ball to where he wanted it to go.  

The divot tells us a lot about your swing and how you play golf. Do you take a divot? Do you take too much of a divot? Next time you’re out on the course, take a look and see how much turf, if any, you take up during your shot. A lot of people put emphasis and thought into the swing when the swing can’t give us much feedback into why we played a good shot or a bad shot. On the other hand, a divot can tell us a hell of a lot and provide us with necessary feedback……… direction of swing and angle of attack (hit down too much = big divot, hit too much up = no divot).

Don’t try and emulate the best in the world when it comes to divots or you will probably leave a lot of greenkeepers unhappy!

Mark Crossfield Vs TaylorMade (The Rematch)

What a start to the year! The major manufacturers announcing their new technology for 2018 and how it will help golfers of all abilities. Along with Christmas, this is the most wonderful time of the year as it is truly exciting to see what the experts in the industry have come up with to enhance the enjoyment of the game for every golfer in the land.

The likes of TaylorMade for example have recently announced the new technology in their driver called 'Twist Face', whereby the face of the club has been manipulated to ensure that even off centre strikes go straighter than a normal 'bulge' faced driver. Note: This technology has been around since 2012 in a Cobra driver but we won't mention that!

What has intrigued me and a lot of others in the industry is the 'feud' (I might be overdramatizing it but feel free to insert your own word here) between the most Googled golf coach in the world, Mark Crossfield, and TaylorMade themselves.

Let me give you a brief background. Mark reviews clubs and creates unbiased content that is informative to the golfer and therefore has gained an incredibly large following. Mark has just signed a deal to play Titleist clubs during 2018. A good move in my opinion from Titleist from all the exposure he will create for them.

However, the hierarchy at TM were unhappy with this and will not give MC any clubs to try and test for his viewers stating he will be 'biased' towards Titleist owing to the new contract.

Now, the interesting thing here is TM'S approach to Crossfield and the new contract he has with Titleist. It appears that TM are not trusting the viewpoints of MC and fear he will be biased towards Titleist. This is a guy who has (at time of writing) over 233,000 subscribers on YouTube and, in one of his latest videos posted on Facebook regarding this issue, has had 158,000 views. That's a fair chunk of golfers who are engaged with Crossfields content. What I don't get is why TM don't want to be a part of it?

I'm guessing the vast majority of subscribers to Marks YouTube channel are golfers and not 'paid for' fans with names such as Busty Brenda or anyone like that, they are all true golf fans who want a part of the game and a part of new technology available to them.

Of course, I am not naïve enough to not suggest TM might be questioning the integrity of MC now who has signed (I presume) a paid deal with Titleist (but obviously none of our business), but still, the exposure he creates for any golf brand will surely be worth placing their product in his hands to show the golfing world and encourage the sales they need after a poor couple of years financially for the company.

TM are missing a trick here and limiting their audience. A slightly closed mindset has taken place and the blinkers have come on.

Yes, they have enormous clout with the likes of Tiger, Rory DJ and Rose on-board their gravy train, but they are paid to play it and talk about how good it is. Their view will be as biased as anyone's with the millions being paid to each of them to play the equipment. Mark on the other hand has always given the golfing public the truth about clubs, instruction and equipment and that's why he has had success, he hasn't sugar coated anything. Just simply given his audience information that will help them make an informed decision themselves.

Consumers these days are not stupid. Yes, the temptation of new toys that will revolutionise their games still make us part with our hard earned cash. But, we can still see through the sellers and biased views on a certain product which can sometimes have the opposite effect and put us off that product and, even worse, stop spending with the company who have designed and manufactured it.

A truthful, honest viewpoint is desperately needed to separate the wheat from the chaff.

Manufacturers, if you believe in your product, put in the hands of influencers in the industry and let them talk about it. Your brand depends on it!